Without a powerful CRM system that can deliver advanced customer analytics and automate campaigns based on the same, the effectiveness of even well drafted marketing communication can fall dramatically. Customer segmentation can have a great effect on customer management in that, by dividing customers into different groups that share similar needs, the company can market to each group differently and focus on what each kind of customer needs at any given moment.
Use them to automatically set them in a campaign to obtain a good email; otherwise, remove them from your active list. When automated interactions lack personalization, they can feel, well, automatic.
This knowledge then allows an organisation to determine which investments will drive the greatest returns. Not only can you use segmentation to get your message out, but it is also a discovery process.
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Value-based segmentation evaluates groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them. Facebook, for example, lets you filter your posts based on gender, age, relationship status, interests and location.
Event Promotion With segmentation: Those who registered for your event get automated follow up. If the analytics plug into your CRM, you can connect the data to your contacts list to get a more robust sense of how your contacts are behaving.
It enables you to send the right message, to the right client, at the right time. An example of market segmentation is grouping customers by the products or services they purchase.