Highlights the important financial points of the business including sales, profits, cash flows and return on investment. Profile your ideal customer and customer base.
This is particularly important if you are making a request for funding. A team of like-minded people that know how to handle a component of a business model and also how to challenge each other will outshine others.
Funding Requirements One of the things that many entrepreneurs generally get very wrong is the amount of funds they would require to start their business. The business description should provide information about several components of your plan. Give the reader an idea of the experience of the other key people in the business.
Also state whether the business is new or already established. Begin your market analysis by defining the market in terms of size, structure, growth prospects, trends and sales potential. Before a product can be positioned, you need to answer several strategic questions such as: How are your competitors positioning themselves?