Challenges and opportunities in agricultural marketing

Types of agricultural marketing

Farmers in rural areas have to deal with food and raw materials move from the cultivated failed crops and animal illness frequently and due farm to the final consumers [9]. Wholesale assembly and distribution particularly is a key activity in the whole marketing system. However, because of both a deficit in investment in the marketing and production of quality certified seed and an infrastructural system that excludes access to small-holder farmers in remote villages, the benefits of these contributions are not universally enjoyed. The lack of resources and outdated libraries at Yezin Agricultural University YAU , an institution established in to train future agricultural scientists, make recent scientific literature inaccessible to research scientists. Objectives: 1. There are different aspects agriculture by giving various facilities to the farmers of trust related to IT [6]. Agricultural marketing includes such processes as assembling the raw commodities, rading, packaging, transportation, preparation for use, storage, shifting and sharing risks, change in ownership, pricing and exchange, wholesaling and retailing. Research conducted at YAU focuses on improving yield and intensifying inputs. Storage in production areas is often not successful because the storage facilities are under utilized for most of the year and are uneconomic. When thinking about research for the future, a significant portion of agricultural research needs to be focused on crop productivity and food self-sufficiency. The fertilizer must be managed correctly to maximize nitrogen use efficiency and to minimize environmental impacts. Inferior quality produce Poor post harvest Seasonal dependence Multiple products in small quantities with heavy wastages??? Direct marketing by farmers to consumers remains negligible.

Poor yields, weak plants and more fertilizer expenses are all a result from this lack of information farmers have. This will aid in decreasing transportation costs, the savings from which can be passed to the farmer.

Myth: If we simply eliminated the middlemen, we would automatically make more oney. Information Technology In Agriculture Sector, 6. Weak economic status Most of the cooperative societies are not financially strong enough to deliver vibrant products and services to ensure their market share.

Challenges and opportunities in agricultural marketing

This will not be an insignificant task for a single lab to undertake, but will instead require country-wide coordination and cooperation. Should be able to prepare marketing plan and implement activities There should be transparency in activities, responsibility, and cash transaction. Various devices are used to shift the risk or to spread the risk. Research conducted at YAU focuses on improving yield and intensifying inputs. This page contains general information only and should not be taken as taxation, financial, investment or legal advice. Absence of common brands To make cooperative businesses successful there is a need of more common brands which is absent today. A Bharadwaj, O. For examples, if farmer sells 10 kg of chilli at the rate of Rs. Powerful domestic and international political and business entities have the potential to further exploit the Myanmar people, extracting and exporting value from land and labor through coercive arrangements. Ramping up fertilizer to increase yields without accounting for changes in water needs, for example, is shortsighted. As such, programmes should include approaches that start from a careful understanding of these contexts, and either 1 work within these contexts to improve how women are included, or 2 seek to improve the equity of the social and institutional environments in which value chains function to enhance the range and quality of choices and outcomes women and men have within them. Some are leeches and charge high rate of interest. Quality should be the key in cooperatives and steps should be taken to reduce the wastages and cost of goods sold.

Patel and Kapil K. To know the reasons for below average performance of Indian farmers. Regular dialogues among farmers, cooperatives and market authorities should be undertaken to resolve problems.

Access to local market It is very difficult to manage and is costly in marketing of produce far from the cultivation. There is a need for bringing uniformity in the state-level tax structure in agricultural commodities for improving the market efficiencies.

solution of agricultural marketing

Wholesale assembly and distribution particularly is a key activity in the whole marketing system. The lack of resources and outdated libraries at Yezin Agricultural University YAUan institution established in to train future agricultural scientists, make recent scientific literature inaccessible to research scientists.

problems of agricultural marketing slideshare

Continuous evolution, perfection and transfer of science and technological inputs in agricultural marketing. Smaller parcels produce less amount of product and therefore have to be exploited with less downtime between crops.

This page contains general information only and should not be taken as taxation, financial, investment or legal advice.

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Marketing problems and Issues of farmers groups and cooperatives in Agriculture